Who Are Farmbake?

Farmbake Cake Producers and DTS Ireland - About Us

Established in 1987, Farmbake is an Irish-owned and operated, family run cake distribution business based in Naas, Co. Kildare. With a focus on affordability, value and convenience, Farmbake has a portfolio of 40 tasty cakes and treats which are available all year round, with an additional 30 seasonal lines offered at key times during the year.

Favourites within the range include Almond Fingers, Assorted Fruit Tarts, Assorted Queen Cakes, Mini Battenbergs, Bakewell Tarts, Apple Turnovers, and a range of family size Fruit Cakes and Swiss Rolls.

Farmbake is managed by father and son team Jim and Alan Divney and employs 32 people across the country from their state of the art headquarters in Naas. The company sales operation consists of 22 trucks delivering direct to over 2,500 stores nationwide, including leading retailers such as Tesco, Spar, Mace, Daybreak, Tesco, Gala, Applegreen and Costcutter, to name but a few!

Our History

Direct to Store Service Ireland - Farmbake
The Farmbake Story
Trade Vans Warehouse - Farmbake

The Divneys began trading in 1987 as DDL Cakes, buying from local bakeries and selling to retailers in the mid-Leinster area. Shortly afterwards they developed the Farmbake brand.

The retail grocery business is in the Divney’s genes, with Jim’s father and grandfather running a Grocery-Pub business in Breaffy in Co. Mayo since 1908, while on his mother’s side, there are records dating back to the 1700’s of a family grocery business. Jim works alongside his son Alan who is Managing Director and daughter Helena who is the Office Manager.

The Divneys have always put their customers first, and are well known across the country for their top class customer service. They value their relationships with all customers and have instilled the importance of customer service with all their employees.

A cornerstone of the company’s success is its service and distribution network, which is considered to be best-in-class. As a result, DDL is the distributor of choice for a number of other leading convenience cake brands alongside the Farmbake brand, including Mr. Kipling and Cadbury cakes.

Independent Newspaper article about Farmbake

“What marks us out as different is our customer service and distribution network. We always put our customers first, both our retailers and our consumers. We deliver directly to over 2,500 stores around the country so we are in most shops! Our wide range of quality cakes offer fantastic value for money so there is certainly a cake to suit everyone!” – Alan Divney