Distribution

A cornerstone of the company’s success is its service and distribution network, which is considered to be best-in-class. Employing 32 people across the country from their state of the art headquarters in Naas, the company sales operation consists of 22 trucks delivering direct to over 2,500 stores nationwide, including leading retailers such as Tesco, Spar, Mace, Daybreak, Tesco, Gala, Applegreen and Costcutter, to name but a few!

As a result, DDL is the distributor of choice for a number of other leading convenience cake brands alongside the Farmbake brand, including Mr. Kipling and Cadbury cakes.

Direct to Store (DTS)

Farmbake provide a top class Direct to Store delivery. As part of their DTS service, they offer a variety of value added services with the aim to improve sales and margins for the Retailer including;

  • Shelf inventory management
  • Stock Replenishment
  • In-store forecasting
  • Promotion execution
  • In-store merchandising
  • Information gathering
  • Waste management

Benefits of Direct to Store (DTS)

Some of the benefits of DTS for Retailers have been reported as;

  • Reduced labour costs for retailers with all reordering and merchandising of products taken care of by the Farmbake sales team at no extra cost to retailers.
  • Improved shelf life on products because Farmbake minimise the number of days in the supply chain
  • Increased sales due to the Farmbake Sales Team’s knowledge about the cake market and cake consumers.
  • Sales team drive sales with an understanding of ‘local’ preferences and requirements
  • Merchandising and display solutions which improve shopper experience, drive impulse sales and build shopper loyalty
  • Enables collaborative relationships between retailers and Farmbake team which drives sales to mutual benefit

International Sales

With growing numbers of Irish people now spread across the globe, there are approximately 1million Irish born people living abroad today and there are 3million Irish passport holders living outside the country. In fact the Irish diaspora has been calculated as high as 70million by some sources…and we know many of these are looking for ‘a taste of home’!

Farmbake are working directly and indirectly with their partners to make sure that Irish cake lovers will be able to buy their traditional irish cakes in their new local shops in cities around the world.